Advertising/Moblie: When iAds Meet Print Ads
I thought this was a really cool way to engage an audience from a print ad. AXA Insurance in Belgium recently released an iPhone app designed to help people in the event of an accident, and to get their customers attention, they decided to launch it in an innovative kind of way They bought traditional full page print ads, but combined with with a digital twist by mapping out a space to place your iPhone. Once youve got the iPhone into position (and typed in the address should this have been a QR code perhaps?) the add came to life though a video that matched the print ads creative, ultimately telling the story to each reader.
- Audi A1 Beat Driver App Comes Exclusively to the Apple iPad (marketwire.com)
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