Hashtags in advertising! Google’s new Chrome ads feature the #google hashtag, and Land Rover receives a seemingly positive response for including it’s sponsored #LRNY hashtag to generate buzz around its vehicle release at the NY auto show.
It will be interesting to see how agencies try to tackle this and manage client’s sponsored hashtags with campaign driven budgets. Managing a presence on these platforms is a full-time job. Maybe that’s why I can’t seem to access content for #LRNY anymore?
