Mobile: Are We Entering the Age of Augmented Trademark Infringement?
App developers use augmented reality to deface British Petroleum’s logo in hopes of turning it against them. The legal ramifications (if any) should be interesting.
Consider a new application being developed in reaction to the oil spill in the Gulf of Mexico. The iPhone app - which is still in development - is called “the leak in your hometown,” and will let users augment any existing real-world British Petroleum (BP) logo with a virtually rendered oil pipe that is gushing with oil.
“This repurposing of corporate icons will offer future artists and activists a powerful means of expression which will be easily accessible to the masses and at the same time will be safe and nondestructive,” they say.
- Creative Review - StreetMuseum iPhone app (creativereview.co.uk)
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