Advertising/Technology: Minority Report has Arrived

Using facial recognition technology, the Japanese are testing new digital advertising billboards that’s straight out of Minority Report. These billboards are fitted with cameras that capture your image, detects your gender and age; creating a tailored made advertisement on the fly. As the ad rolls, the computer then determines how interested you are and how long you’ve watched and then submits the captured data to the company - effin BANANAS right! Actually, not really…

Tokyo, Japan – There’s a scene in Steven Spielberg’s 2002 movie “Minority Report” that’s stuck with me, even many years after I initially saw the film. As Tom Cruise walks through a mall, cameras lining the ceilings and walls scan his retinas and advertisements custom-made for him pop up. He enjoys beer, so up pops a Guinness ad. But the electronic tracking becomes problematic when Cruise is trying to hide from the authorities, realizing that it’s impossible in his futuristic world.

/via business.blogs.cnn

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