Technology/Advertising: New Balance: Sneaker Projection Mapping
This is a pretty cool way to get an unofficial project noticed! When you’ve seen just about every type of projection mapping event or installation over the last two years, it’s something just a little different like this that catches your eye, as I’m sure it will do the brand managers over at New Balance.
/via digitalbuzzblog.com
- New Balances Projection (pixelpastahome.blogspot.com)
- Ralph Lauren 4D Projection London, New Bond Street (nickburcher.com)
Advertising/Moblie: When iAds Meet Print Ads
I thought this was a really cool way to engage an audience from a print ad. AXA Insurance in Belgium recently released an iPhone app designed to help people in the event of an accident, and to get their customers attention, they decided to launch it in an innovative kind of way They bought traditional full page print ads, but combined with with a digital twist by mapping out a space to place your iPhone. Once youve got the iPhone into position (and typed in the address should this have been a QR code perhaps?) the add came to life though a video that matched the print ads creative, ultimately telling the story to each reader.
- Audi A1 Beat Driver App Comes Exclusively to the Apple iPad (marketwire.com)
Tecnology/Photography: IPAD LIGHT PAINTING This stop motion film was created by Dentsu agency in London using iPads. A long exposure camera captured the shapes of the figures which were built with light from movements on the screen. A 3D modeling program was used to build the on-screen activity.
Advertising: Advertising Within CAPTCHAs
Advertising Age reports on a new service that promises to both make CAPTCHA authentication easier and focus more attention to digital ads as well. Solve Media is combining the web security tool with the classic banner ad in a new hybrid advertisement that they claim will lead to increased views.
- Captcha Advertisements: Annoying Squared [Advertising] (gizmodo.com)
- Solve Media Transforms CAPTCHAs into Ad Dollars (domainmacher.com)
Art: Your Art Here
The world is filled with talented artists. Recognizing that talent is becoming increasingly difficult. That is why H&M now introduces ‘Your Art Here’ – an all styles visual arts contest, with a New York City theme – giving aspiring artists the opportunity to gain valuable exposure by exhibiting the winning artist’s work in the window of the H&M store located at 42nd Street and 5th Avenue in New York City.
The winner will also receive:
- $5,000 stipend to support an up-and-coming art career
- $500 H&M gift card
- Roundtrip airfare and accommodations in New York City while installing the piece in the store window.
- Up to $15,000 installation budget.
Art/Advertising: Bringing veils to the faces of Paris
Babelgum Metropolis exclusively presents Princess Hijab, a documentary following the artist bringing veils to the faces of Paris.
As the French Senate approve a ban on burqas, we profile the anonymous Parisian graffiti artist whose work ‘hijabizing’ adverts raises the question of why hiding a face behind a veil is considered to be more of a repressive act than hiding one behind airbrushing and media gloss.
- Video: Graffiti painting at 5 Pointz (timeoutny.com)
Advertising: Nissan Leaf
A bit sappy and lacks any real information about the vehicle, but enjoyed the spot nevertheless.
The epic journey of a polar bear filled with gratitude. A product that I hope will have an epic effect on the world, the 100% electric Nissan Leaf. Enjoy -
Advertising: Augmented Reality Calendar
You have to hand it to the duders at Razorfish (Berlin), this is a pretty awesome take on the car calendar.
This is a fantastic idea executed to perfection by Audi. In 2010 they didnt create just another beautiful calendar, they created an unexpected experience! Yes, they printed the calender purely as landscape images, blank, no cars, nothing, and then prompted people to download the special iPhone app that would allow you to activate the calendar though an Augmented Reality feature to bring the images to life on your iPhone.
- Future of Augmented Reality Gaming (youtube.com)
Website: Don Draper in Downtown LA
Don Draper goes to California on a business trip and then decides to bail on everyone and everything back home to start a new life. But where will he live? Downtown Los Angeles of course! <— insert Mad Men theme music here.
A blog about a 1960s advertising executive checking out the scene and looking for an apartment, live-work loft, or condo conversion among the hipsters of Downtown Los Angeles.
- Before there was Don Draper… (beliefnet.com)
- It’s As If Apple Has Hired Don Draper (techcrunch.com)
