The Death Revealer iPhone App
To raise awareness of the traffic accidents that are happening every day in Moscow, Leo Burnett created an iPhone Augmented Reality App that revealed the injuries and accidents in the location they actually happened. This one really pulls on the heart strings, drumming home the reality of your actions if you drive unsafely.
The campaign was supported with ambient activity that drove people to download the app while out and about. In a nod to the white lines that are drawn around bodies, their faces were replaced with QR codes, splattered with blood.
Via The Ad Buzz.
Technology/Mobile: Star Wars: TIE Fighter combat meets augmented reality
As you can see, the game overlays itself on whatever appears in your iPhone camera lens. Point it at the night sky and, presto, you’re blasting TIE fighters in outer space. Point it at the dog and, um, presto, you’re blasting TIE fighters coming from your dog.
- The Best Star Wars Video Game - Ever! (chris.pirillo.com)
Art/Technology: Wireless in the World 2
Touch is a research project that investigates Near Field Communication (NFC), a technology that enables connections between mobile devices and physical things.
In this film, Wireless in the world 2, simple visualisations of radio ‘spaces’ are overlaid into urban spaces. The film has been made as a follow up to this video experiment and has been specifically designed for exhibition in HABITAR atLABoral Centro de Arte y Creación Industrial.
- Wireless in the world (vimeo.com)
Mobile: Are We Entering the Age of Augmented Trademark Infringement?
App developers use augmented reality to deface British Petroleum’s logo in hopes of turning it against them. The legal ramifications (if any) should be interesting.
Consider a new application being developed in reaction to the oil spill in the Gulf of Mexico. The iPhone app - which is still in development - is called “the leak in your hometown,” and will let users augment any existing real-world British Petroleum (BP) logo with a virtually rendered oil pipe that is gushing with oil.
“This repurposing of corporate icons will offer future artists and activists a powerful means of expression which will be easily accessible to the masses and at the same time will be safe and nondestructive,” they say.
- Creative Review - StreetMuseum iPhone app (creativereview.co.uk)
