Design Currency
by Rethink
Design/Typeface: Which Font Uses Least Ink, Designers Ask
‘Measuring Type’ is a collaboration between designers Matthew Robinson and Tom Wrigglesworth that compares “a selection of the most commonly used typefaces for how economical they are with the amount of ink which they use at the same point size”.
The comparison is done by drawing out large scale renditions of the typefaces using ballpoint pens, “allowing the remaining ink levels to display the ink efficiency of each typeface”.
Related articles
- Tom Wrigglesworth and Matt Robinson creates a sequel to their winning HP film (adsoftheworld.com)
- Attention to Design: The Font (startoestudio.wordpress.com)
Design: Typeface Venetian
Experimental typeface design by Andrew Byrom inspired by the forms created when opening and closing Venetian blinds.
- Graphic Content | A Fount of Fonts (tmagazine.blogs.nytimes.com)
- A flowchart to decide what typeface to use (flowingdata.com)
