TC reports that the company is hoping to release the app next week. It has been in testing with a few dozen people for the past few weeks, and is solid on WiFi connections, but less so over 3G.
Parkbud is a high-end, immersive Car Locator and Parking App that turns the stress of remembering where and when you parked into a worry-free, pleasant experience.
To raise awareness of the traffic accidents that are happening every day in Moscow, Leo Burnett created an iPhone Augmented Reality App that revealed the injuries and accidents in the location they actually happened. This one really pulls on the heart strings, drumming home the reality of your actions if you drive unsafely.
The campaign was supported with ambient activity that drove people to download the app while out and about. In a nod to the white lines that are drawn around bodies, their faces were replaced with QR codes, splattered with blood.
Dream dangerously and outrageously…and somewhere during the next year surprise yourself. - Neil Gaiman (Taken with Instagram at Flower Street Lofts)
LA State Historic Park #DTLA (Taken with instagram)
Woman-Only Train Car (Taken with Instagram at Tokyo)
Technology/Mobile:Star Wars: TIE Fighter combat meets augmented reality
As you can see, the game overlays itself on whatever appears in youriPhonecamera lens. Point it at the night sky and, presto, you’re blasting TIE fighters in outer space. Point it at the dog and, um, presto, you’re blasting TIE fighters coming from your dog.
I thought this was a really cool way to engage an audience from a print ad. AXA Insurance in Belgium recently released an iPhone app designed to help people in the event of an accident, and to get their customers attention, they decided to launch it in an innovative kind of way They bought traditional full page print ads, but combined with with a digital twist by mapping out a space to place your iPhone. Once youve got the iPhone into position (and typed in the address should this have been a QR code perhaps?) the add came to life though a video that matched the print ads creative, ultimately telling the story to each reader.
Reactable is an music making system designed for use on large-scale interactive digital surfaces and is now available for mobile use on the iphone and ipad. the mobile version takes the principles of the original reactable and miniaturizes it for use on these devices.